Introducing Broker Partnership — White-Label Trading Tools for IBs
An introducing broker partnership with AlgoTM lets you offer trading tools to your existing client base — co-branded, white-labelled or fully integrated — creating a recurring revenue stream that sits alongside your broker rebate. Your clients get advanced charting, trade journaling and execution analytics without switching brokers. You earn commission on every tool subscription sold and differentiate your IB proposition from competitors who offer only brokerage.
Is This You?
- You run an established introducing broker business, refer clients to one or more supported brokers and want to add a second, uncorrelated revenue stream without disrupting your existing rebate income.
- You are looking for ways to improve client retention and see that traders who use professional-grade tools stay more engaged with the partner who provided them.
- You have built a reputation as a trusted resource for your trading community and want to offer value beyond brokerage — tools, education and analytics that clients would otherwise source separately.
Why an Introducing Broker Partnership with AlgoTM?
Most IB offerings stop at the brokerage introduction — clients open an account, you earn a rebate and the relationship ends there. An introducing broker partnership with AlgoTM extends that relationship in three commercially meaningful ways.
First, you monetise the gap between account opening and active trading. A new client who has funded their account but is still learning generates little rebate in the early weeks. When they subscribe to AlgoTM tools — usable immediately, even on a demo account — you earn commission from day one.
Second, you create a retention moat. A client using only your brokerage link can switch IBs with a click. A client invested in charts, journal history and analytics inside a tool stack you provided has far more reason to stay.
Third, you elevate your brand beyond brokerage intermediation. When your clients associate your name with professional analytics and performance insights, you become a destination rather than a gateway. The FCA financial promotions framework emphasises the importance of genuine value delivery, and providing substantive trading tools — the kind institutional broker clients use — aligns with that principle.
What You Get from an Introducing Broker Partnership
- Co-branded tools — Offer AlgoTM trading technology under your own brand or as a co-branded solution, powered by professional-grade infrastructure.
- Commission on tool sales — Earn a percentage of every tool subscription your clients purchase, paid monthly. This revenue stream is entirely independent of broker rebates and does not require your clients to change their brokerage.
- Named partner manager — A dedicated partnerships lead who understands your IB business, your broker relationships and your growth targets — a single point of contact who knows your account.
- Education content — Access a library of trade-education materials, including video walkthroughs, platform guides and best-practice articles you can distribute under your own brand.
- Client retention analytics — A dashboard showing which clients are using which tools, how engagement correlates with trading activity and where upsell opportunities exist.
- White-label progression — Partners who demonstrate consistent adoption can graduate to a full white-label arrangement with deeper customisation, higher revenue share and dedicated technical support.
- Compliance support — Financial promotion guidance tailored to your jurisdiction, including template disclosures and review of co-branded marketing materials before publication.
How the Introducing Broker Partnership Works
- Discovery call (30 minutes) — Speak with our partnerships team about your IB business, client base and growth objectives. We assess fit and answer questions about the commercial model and integration requirements. Fill out the contact form to schedule your call.
- Commercial agreement (1–2 weeks) — We issue a partnership agreement covering commission rates, branding guidelines, data handling and marketing terms. No exclusivity is required.
- Setup and branding (2–4 weeks) — Our technical team provisions your co-branded instance, applies your logo and colour scheme, and sets up your partner tracking dashboard. For IBs who also use our trade verification tools, we configure a unified reporting layer for a single partner view.
- Launch and education (ongoing) — Introduce the tools to your client base using the marketing materials and education content we provide. Your partner manager schedules a thirty-day review to assess uptake. Quarterly business reviews track revenue growth and engagement.
What We Expect from Our IB Partners
- Active client base — You should have an existing book of referred clients with a supported broker or be actively building one. We welcome applications from growing businesses with a credible pipeline.
- Genuine promotion — Actively introduce the tools to your clients and demonstrate their value. A passive sidebar link will not drive adoption or revenue. Partners who invest in education see higher tool uptake.
- Compliance discipline — Follow our promotional guidelines, which prohibit return promises, guaranteed outcomes and misleading claims. All co-branded marketing materials must be approved by our compliance team before publication.
- Accurate representation — Do not suggest AlgoTM is endorsed by any broker, regulator or prop firm without written confirmation. The MoneyHelper service provides impartial guidance on financial products for communicating with retail clients.
- Data confidentiality — Client data belongs to your clients. Handle it in accordance with applicable data protection laws and our data processing agreement.
Commercials
Commission rates under the introducing broker partnership are negotiated case-by-case, reflecting client-base size, products offered and co-branding depth. IBs with 200 or more active traders promoting two or more AlgoTM tools typically generate between 800 and 2,500 pounds in monthly tool commission within six months, in addition to their broker rebate.
There is no upfront fee. Revenue share is tiered, with higher rates at adoption milestones such as reaching 50 active subscribers or converting to full white-label. Payouts are made monthly via bank transfer in GBP, EUR or USD.
We also offer volume-based co-marketing budgets for partners who consistently deliver quality referrals, applicable toward joint webinars, sponsored content or conference presence. For a broader view, see our affiliate programme and how it fits within the partnership framework.
Frequently Asked Questions
What is an introducing broker partnership with AlgoTM?
An introducing broker partnership with AlgoTM is a commercial arrangement where you offer our trading tools to your existing client base under a co-branded or white-label setup. You earn commission on every tool subscription sold alongside your standard broker rebate, creating a second revenue stream from the same client relationship without requiring them to change their brokerage.
How does commission work alongside broker rebates?
Commission from the AlgoTM introducing broker partnership sits on top of your existing broker rebate stream. You earn a percentage of every tool subscription your clients purchase, paid monthly, while your broker rebate continues unchanged. These are two separate revenue lines that do not conflict, because the tools are complementary to — not a replacement for — the brokerage service your clients already use.
Can I white-label AlgoTM tools under my own brand?
Yes, our white-label partnership is the natural next step for many IB partners. Once you have demonstrated consistent tool adoption among your client base, we can provision a fully branded instance of the platform with your logo, colour scheme and domain. White-label partners earn a higher revenue share and benefit from deeper integration support.
How do I apply for an introducing broker partnership?
Apply through our contact page with details about your IB business, approximate client count and the brokers you currently work with. Our partnerships team reviews applications within three business days and schedules an introductory call to assess fit, discuss commercial terms and outline the onboarding timeline.
Risk disclosure: Trading foreign exchange, commodities, CFDs and cryptocurrencies carries a high level of risk and may not be suitable for all investors. Past performance is not indicative of future results. AlgoTM provides trading tools and technology only and does not provide investment advice, portfolio management or guaranteed returns.